virtual reality and augmented reality business idea 2024:

for the first time in eight years apple has entred a new product category with the new mixed reality headset and if apple actually secceeds with this product and enough people are willing to use it there will be more developers building software for it and this will trigger even more demand, So the mass adoption of the mixed reality might be closer than we know we have no idea whether it will happen or not but they say naver underestimate apple so just in case let's have a look at wich business opportunities arise with the adoption of this technology the first one on our list 

1_ VR employee training:

the point is to help companies train workers in safe and risk-free virtual environments while reducing operating and training costs here is real life example the company calls cashbox

 3D provided training for U.S Air Force the person is using a portable VR headset the real world is mapped one-to-one virtual so every real step he takes is also a step in VR once the training is completed it is automatically graded and recorded for you review with his instructors with this one training module they claim to have saved U.S Air Force hundred thousand dollars per student and cut training time from 8 months to 6 months another use case is shell the oil company they also use VR trainings for emergency response for example they do emergency response for example they do it to ensure the ability of their employees to follow processes when under extreme stress obviously recreating these scenarios in real life can be impractical expensive and dangerous so it makes total sense to use VR which can provide fully interactive and immersive experience the important thing here would be identifying the specific industry needs and partnering with expert in that field to develop a tailored VR training program that actually meets the demand of business now there are going to be many companies developing the training modules and we start to thinking probably it would be useful to build a marketplace for these training applications where companies could find all of them in one place and easily integrate them into their training process we will checked it out and such a marketplace already exists it's called immerse they provide over 120 VR training application created not only by them but by third-party content creators so it is trus marketplace and it seems like a great business model and the second one is 

2_ AR interior design:

the point is to enable users to place virtual furniture in their rooms experiment with different styles and configurations and make informed purchasing decisions befor buying quick example

 in 2017 Ikea released an app that lets you virtually place Ikea product in your space and play with where it fits where it doesn't fit avoiding any manual measuring and physical movement of the firniture.

3_ AR retail:

the idea is the same to create intractive AR experiences while making purchasing decisions these AR platforms allow customers to virtually try on products like clothing accessories or cosmetics before making a purchase online for exapmle 

Wanna is one of the companies already providing services in this niche they let users virtually try on sneakers before buying them so they sell their solution to Brands like Puma Reebok Gucci and these brands can integrate this try on feature into their apps or sites in only two days if kind of mixed reality headset goes mainstream the demand for this kind of solution will increase drastically. The next oppotunity 

4_ Real Estate:

we would break it down into two use cases visual staging and tours and VR architectural visualization.

visual staging allows you to furnish and decorate empty properties to make them look more appealing to potential buyers instead of physically moving furniture and accessories into the space it will done in VR and then you can also showcase the property in VR transforming the property listing into a fully immersive and shoppable experience the idea of VR architectural visualization is to help people visualize the property before it is built the of the plan desidential market is huge with this solution you can use any flat surface and see your building as a model or a floor plan so before the house is built you can walk through plans life size and they can be put in any open space.

5_ augmented reality navigation:

augmented reality navigation for indoor spaces this app help users navigate complex indoor environments such as shopping malls, Airports or hospitals users would use their AR devices to receive real-tme directions find spesific stores or facilities and discover additional information about points of interest within the building.

6_ AR remote assistance:

The idea is to build an AR platform that enables experts to provide remote assistance and guidance to users in different fields whether it's technical supports repair services or DIY projects users can use air glasses or smartphones to receive step-by-step instructions and visual overlays for troubleshooting and problem solving.

7_ fitness:

Fetness has already become a popular application in the world of VR companies like Meta have been leading the way with immersive fitness experiences such as beat cyber and supernatural however these application often lack seamless integration with existing heath and fitness ecosystems and this is an area where Apple could make significant impact with its extensive research in health and fitness Apple could potentially introduce workouts into their headset imagine being able to angage in precisely guided workouts like o Peloton while wearing a headset that is desgned with breathable materials some kind of sweat resistance and overall better comfort for fitness.

8_ virtual reality mental health wellness:

Mental  wellness was first measured as a 122 billion dollars global market in 2019 and it is growing every year since then there are billion dollars companies in this industry such as calm or headpace there is a growing awareness among people regarding the importance of practices like meditation anxiety management and overall wellness people are increasingly recognizing the benefits of dedicating their time and attention to these aspects of their well-being VR and AR could enable these apps to progress to the next level through developing  immersive environments for relaxation meditation stress reduction and enxiety managment Flow is another company that already uses VR for meditation many people living in big cities don't have easy access to nature so they can throw on a headset and they can be there in the mountains on the beach and just meditate.